Every social media platform has a unique way to showcase real-time events, and these are through stories. Almost all the stories are different from one another as it’s a convenient feature that disappears after a certain period. However, to make things interesting on stories, users can customize it to look appealing and unique in its way.
Bringing such features is a Social motion packs that aims to help users post something unique and different and customize it the way they want. Having a brief interview with the CEO of Social motion, Cait, we have enlisted all the excerpts below. Take a look.
What is the startup / product / venture about? Give us a brief description of it.
The Social Motion Packs are curated collections of beautiful vertical video for your stories, ads & content. Designed to boost your engagement, elevate your brand, and make you look good.
How many co-founders are there? Please introduce them and their backgrounds.
Founder and CEO Cait is a singer/songwriter and visual artist with a background in videography.
How did you come up with the idea? What motivated you to do this?
After years of working as a videographer with other creators, entrepreneurs, and brands, I realized there was a great need for an affordable and easy way to have engaging video content that looked custom, but without the premium cost of a videographer.
I created the Social Motion Packs so that anyone could represent their business or themselves with beautiful, custom-looking visuals – with just one click. They are affordable, they are easy to use, and instead of just purchasing one clip to represent your brand, you get an entire cohesive collection. It’s been proven that vertical video out-performs any other kind of social post, so our entire library is vertical – designed to fill the screen of the phone in your palm.
Who is your target market? Why do you think your product will appeal to them?
It has been mind-blowing to watch creatives & business owners take the SMP’s and make them their own. I’ve seen boutiques use them to announce a sale, entrepreneurs use them to post their favorite quote, musicians use them to promote their music, influencers use them to engage with their followers, photographers use them to showcase their work, coaches & organizations use them to build their community, and so many more. Our customers range across hundreds of industries and over 55 countries!
Our core mission is to provide entrepreneurs everywhere, no matter what they’re building, with gorgeous video to stop their customers in their tracks, build their brand and create the content they’ve always dreamed of.
Who are your competitors? How are you different from them?
I would often find myself scrolling through other stock video libraries looking for footage to use for the brands I was working with… but it was rare that I found something that matched the aesthetic I was working towards. Most libraries look very “stock”, corporate, masculine, and many are alarmingly lacking diversity. It was also increasingly difficult to find vertical video made for social media posts & ads. So when I created the SMP’s, I knew I wanted to check all of those boxes.
What are the future plans with the product/startup? Any new features you are planning on?
We have big plans for the future! We are creating many more packs, and will be rolling out an exclusive membership. We’ll also be launching a creator program this year, which I’m extremely excited about!