helps businesses to address millions of customers personally, through videos using generative AI

The need to advertise a product uniquely is essential. It helps companies think out of the box, and the effort pays off when it can attract customers to generate sales. However, for years, the channel to market or advertise products have been the same with very little personalization and alterations. However, there is a budding company named that aims to change that entirely. is a company that offers B2B companies to personalize the way they market products. Through advanced AI and machine learning, users can personalize the message through any avatars of their choice to advertise their products/services. We reached out to Co-founders of, and had a short interview with them with such an innovative forefront. All of the excerpts from the interview are provided below.

What is the startup / product / venture about? Give us a brief description of it. is the world’s first AI tool that brings the power of merge tags to real human videos. We help sales and marketing teams increase their conversions by 400% using personalized videos at scale & make their customers feel special.

How many co-founders are there? Please introduce them and their backgrounds.

There are 3 co-founders from IIT Bombay and IIT Roorkee. Nisheeth, CTO@Rephrase has worked previously at Google UK, Samsung Korea. He was also the world finalist at ACM ICPC and silver medalist at the International Physics Olympiad. Ashray, CEO@Rephrase was the film club convener at IIT Bombay and has previously worked with Google Summer of Code, Goldman Sachs and ReDx (MIT Media Labs). And Shivam, CTO@Rephrase was a Sr. Software Engineer at Facebook California where he was a core team member of Facebook Spaces and briefly worked at Facebook AI Research Lab (FAIR).

How did you come up with the idea? What motivated you to do this?

Over the last 5 years, video consumption has significantly increased. Consumers now expect (prefer) to get information as a video than to have to read the text. Typically, if the consumption expectations change, video creation should also become really simple. But unfortunately, this hasn’t really happened yet, at least in professional video creation. Companies use the same tools, processes for video creation as they did 5 years back. But that pipeline was built for an era when extremely low volume video content was expected and does not scale up for the demands of today.
Ashray realized the challenges in video creation first hand when he was the convener of film club in IIT Bombay. Nisheeth, my co-founder also wanted to make an engine which can take text as input and create entire hollywood films, from just the script.
Hence our goal is to use the Generative AI breakthroughs to help scale enterprise video creation (in the short term) and eliminate all professional video shoots (in the long term).

Who is your target market? Why do you think your product will appeal to them?

Our primary focus is currently on sales and marketing personalization at scale with hyper-personalization using real human videos in reach outs. Rephrase is currently focused on helping B2B SaaS companies and digital marketing agencies create personalized sales and marketing video content. We have also helped companies create ed-tec, training and learning videos.
Attention is the most valuable asset for sales and marketing people, and real human videos capture attention, especially because of the personalization.

Who are your competitors? How are you different from them?

There are a lot of video creation companies such as Loom/Vidyard/HippoVideo that let you personalize videos. What makes us stand out is the depth we add to personalization by introducing real human videos that speak what has been given as a textual input.

What are the future plans with the product/startup? Any new features you are planning on?

Our goal at Rephrase is to reimagine how we communicate to better match our visual culture. We are building a sales tool that has all the features of a video editor and at the same time is simple to use – all this while we keep personalization at the center of sales and marketing.

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