For any company to survive and thrive, income and capital is quite important. Moreover, it’s the fuel that thrives it to propel forward and grow into an established company for startups. But then raising money for startups has always been a hurdle that seems never to fade away. Of course, you cannot approach investors, but the most investors from an initial stage might be your family and friends. However, if you don’t want to give numerous interviews and presentations about your idea to investors and have one application to post your presentation for thousands of potential investors to invest into your idea, Then Miventure is an application that you can try out.
Miventure is a crowdfunding application that helps potential investors to invest in startups. Investors can choose to invest from $25 into the company they like registered on the platform. It’s quite simple to use the applications. Investors can choose different applications of their choice and choose to invest the amount. However, they can cash out or get the profits from the company whenever the company is acquired or goes public. It’s a straightforward idea where the company doesn’t have to go to multiple investors. Instead, investors come to the company through the application. Also, the platform is best suited for those that are still in the incubation period, which provides some financial support for growing it into a company. Speaking with Jason Crystal and Luiggi Pera, the co-founders of Minventure, Venture Mirror learned a lot about the company, and the excerpts from the interview are provided below.
What is the startup / product / venture about? Give us a brief description of it.
Miventure is a mobile first equity crowdfunding marketplace that connects early stage startups with investors. It was created on the foundation that everyone should have the ability to become a business investor no matter their income bracket. We designed the Miventure app to be affordable and user-friendly so you can easily research startups, invest in companies you believe in, and easily track your investments, all with no fees.
How many co-founders are there? Please introduce them and their backgrounds.
Jason Crystal is a an operations executive with a passion for scaling early to mid stage tech companies for the last 7 years. When he’s not knee deep in post-its making flow charts you can find him playing with dinosaurs or watching Star Wars along with his family.
Luiggi Perais a JD/MBA with over 6 years experience in banking compliance for JP Morgan and Morgan Stanley. He also has launched a foodie app named top 5 foodie apps in New York City called Popcity. In his spare time, he is teaching his sons how to build the best blanket forts ever.
How did you come up with the idea? What motivated you to do this?
Our team has worked in and around startups for many years and we’re always surprised by how difficult it is for founders to get past their friends and family. We wanted to make angel investing frictionless for early stage companies and investors.
Who is your target market? Why do you think your product will appeal to them?
Our audience is mainly people in the later stage of their careers who can afford to invest with a long time horizon. Startups take time to come to fruition and many fail, so it’s important to build a diverse portfolio and have a strong stomach for a long time horizon to potentially profit from these types of investments.
Who are your competitors? How are you different from them?
Our competitors are other equity crowdfunding platforms. Typically, equity crowdfunding platforms service later stage startups that are series A or beyond. We’re focused on mostly incubator/accelerator backed post product companies that are at an earlier stage where their valuations tend to be lower to reflect their stage of growth. We’re also optimized for mobile and the only reg CF mobile only platform we know of.
What are the future plans with the product/startup? Any new features you are planning on?
Yes! We’re working on a refer a friend feature to provide some incentives for helping get the word out. We’re also working on some features for founders to make it easier for them to reach their contacts about their investment opportunity.