Meditation is an act that has been proven to be useful in training one’s mind to focus and to achieve a sense of calm. It is practiced by individuals all around the globe with the use of apps or other facilities. Medigraphs is a visual meditation app, it has no audible instructions and hence can be used by people who find sounds distracting while meditating. In conversation with Founder, Steven Weinzierl, we learn more about this app and how it came to be.
Medigraphs: Visual Meditation is an application for iOS and soon to be Android devices. Medigraphs is the unique practice of meditation using a series of guided graphics. Medigraphs involves no audible instructions and no audible cues. The guided meditations are simply presented using a number of beautifully animated graphics. Each graphic implements a set of unique designs influenced and developed by the traditional methods of mindfulness meditation.
Just the one founder.
Currently the company is made up of three employees, but we are currently looking to expand our production team.
Suffering from an Anxiety Disorder, I’ve found a lot of relief in guided meditations. Unfortunately, I sometimes have trouble becoming too distracted by the instructor’s audible voice. The sound tends to break my concentration after long periods of silence. Luckily I happen to be a full-time graphic animator, so I used my skill set and off time to create a few animations to help guide my breath. After finding these animations beneficial I uploaded a few online. I got a lot of positive feedback from family and friends so I decided to develop a fully integrated mobile app through my production company Creative Hunters. Now I’m hoping others can benefit from the visual meditations as much as I have.
We are focused on reaching out to anyone interested in mindfulness meditation. From beginners with little experience to avid meditators looking for the unique benefits of practicing with Medigraphs.
We are currently building a marketing strategy that will focus on social media advertising through select paid services. Currently the App Store has already shown success with features and word of mouth.
Creative Hunters has already begun using internal services for the marketing of Medigraphs. The App Store, Instagram, and Facebook will be out key advertising platforms. And because most of the work produced at our company are commercial ads and print campaigns, we benefit from having a workflow already in place.
Because my background is in the commercial advertising industry, I’ve had a good handle on getting the development and marketing together, but we are still very much in the early stages and know there is still a very large hill to climb.
There are many meditation apps on the market and to be honest I use a great deal of them. The Waking Up app is one of my favorites and I use it almost everyday. And as good as some of these apps are, none of them offer the same benefits Medigraphs offers. There just aren’t any fully featured visual meditation options. Medigraphs has always been developed as a companion application. It’s not going to take the place of traditional methods, but it will expand the rolodex of what’s possible with a guided practice.
Medigraphs: Visual Meditation will continue to grow with new features added weekly.
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