Life can get boring sometimes. When you’re stuck with a monotonous routine or when you haven’t tried anything new or interesting in a long while, life seems dull and it starts to take a toll on you. It is always exciting and fun to try things you haven’t done before. A fun way to tackle boredom, Harbour is an app that promotes trying out new things through small challenges every day. The app is available both on Andriod and iOS. In conversation with James Gadsby, Founder of Harbour, Venture Mirror learns more about the app and its purpose.
What is the startup/product about? Give us a brief description of it.
Harbour is a life-changing community and app for people who want to bring newness into their lives by completing small challenges every day. It’s free for Android and iOS.
How many co-founders are there? Please introduce them and their backgrounds.
I’m on my own right now. I’m a British-American mobile software developer based in Detroit, Michigan – I’ve been coding for about 8 years now.
How big is the entire team currently?
It’s just me. I hope to change that soon.
How did you come up with the idea? What motivated you to do this?
I’ve had the idea for years – it was originally an app called Shuffle My Life, which was fairly popular and received around 250,000 downloads. Harbour is a very community-minded sequel where people get a chance to learn and share from each other.
What is your target market? Why do you think your product will appeal to?
Harbour definitely appeals to young, bored adults more than any other age group, but I’m aware that there’s a sizable base of older folks who enjoy using the app.
What are the marketing plans apart from the product hunt/beta list launch? How are you planning to acquire new users?
Shuffle My Life was popular, so I’m drawing a lot of veteran users from that app by showing a message in the old app. Other than that, I’m slowly getting the word out online in a bunch of places. Reddit seems like a great place for this as I can tailor my promotion to the kinds of people who would really enjoy the app.
Do you have a separate dedicated team to take care of marketing (digital marketing/traditional marketing)? Which digital platforms are you focusing more on?
Everything is all just me right now. It’s a lot! Digital marketing is the way to go for me right now. As mentioned above, Reddit is my go-to.
What according to you is the biggest challenge that you faced? Is it product development or marketing or scaling or … ?
Marketing for sure. Finding out what my users really want out of the app is the hard part – actually building and designing a product comes easily to me.
Who are your competitors/alternatives? What sets you apart from them?
There are no direct competitors to my product but indirectly, self-help apps and apps centered around interests (like Pinterest) are tangential competitors.
What are the future plans with the product/startup? Any new features you are planning on?
I’ve just rolled out a huge redesign with a focus on making the information in the app more easily accessible as well as emphasize the community-building aspects that I’m keen about. In the short term, I have a bunch of features planned but don’t want to give too much away 🙂
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