For a website to be successful, you need to have the right kind of content, plus you need to optimize it greatly so that it ranks better on multiple searches. But if you look at this from a broader standpoint, then optimizing websites isn’t only done with SEO but also through backlinks (with a culmination of other things such as blogs, articles, and so on). Unfortunately, creating redirects to another landing page can be a painful task as not many platforms offer a seamless experience in doing so. But one company is changing that extensively, and that is Operator.
Operator is a tool that helps users easily redirect pages by simply entering the landing and destination links to be redirected. It can be executed with a few clicks and copy-pasting the links from here to there. Furthermore, the tool is also available for multiple creating sites such as WordPress, PHP, etc. The best part is that you get to know the number of times the redirect has been used and whether or not the redirect is working or not. Venture Mirror had a brief insight over the company’s operations by speaking with Hans Mulders, co-founder of Operator, to shed some light on the company and its inception with such an innovative forefront and initiative.
What is the startup / product / venture about? Give us a brief description of it.
We believe a dead end is the biggest conversion killer. We also know maintaining redirects is a bothersome and tedious task. That’s why we built Operator, an easy-to-use tool which allows you to create and maintain redirects in a simple and intuitive way.
The great thing about Operator is that we offer multiple ways of integration such as domain redirects and integrated redirects plus Operator works with all well known platforms such as WordPress, PHP and Node JS.
Operator also shows you how often a redirect is used and if the redirect still works, making sure customers end up where they want to be.
How many co-founders are there? Please introduce them and their backgrounds.
Sebastiaan is our Head of Development and takes care of everything code related to Operator.
Hans is our Head of Design and takes care of everything design and marketing related to Operator.
How did you come up with the idea? What motivated you to do this?
We were part of the same team at a digital agency 2 years ago working together on client projects. Maintaining redirects for these clients was one of the least fun tasks for Sebastiaan as every project had a different way of dealing with them. So he started to work out an idea for a tool which would make maintaining these redirects easier, allowing him to invest more time in parts of the project which he actually enjoyed. He discussed the idea with me and from that point on we started to build the tool now known als Operator.
Who is your target market? Why do you think your product will appeal to them?
Operator focusses on 3 target audiences. We appeal to developers (working at digital agencies) who maintain client websites and are looking for a solution which makes maintaining redirects quick and easy by allowing them to get it done within one simple solution. We also focus on webshop owners and online marketers who oversee websites with a lot of pages which can be overwhelming to maintain. Operator helps them streamline their workflow by allowing them to fix broken or dead links themselves instead of posting a ticket for development.
Who are your competitors? How are you different from them?
The idea behind Operator started because there wasn’t a solution to begin with. We don’t know any tools that offer the same solution, so we build one ourselves. This approach is the big advantage as we build a tool for a very real problem and make it work in a way which benefits our workflow.
What are the future plans with the product/startup? Any new features you are planning on?
Right now we focus on getting users onboard and improve the product based on their feedback. We have no doubt these insights will also lead to certain feature requests which will help Operator adapt and improve as a suitable solution to future users.