Life can get boring sometimes. When you’re stuck with a monotonous routine or when you haven’t tried anything new or interesting in a long while, life seems dull and it starts to take a toll on you. It is always exciting and fun to try things you haven’t done before. A fun way to tackle boredom, Harbour is an app that promotes trying out new things through small challenges every day. The app is available both on Andriod and iOS. In conversation with James Gadsby, Founder of Harbour, Venture Mirror learns more about the app and its purpose.
Harbour is a life-changing community and app for people who want to bring newness into their lives by completing small challenges every day. It’s free for Android and iOS.
I’m on my own right now. I’m a British-American mobile software developer based in Detroit, Michigan – I’ve been coding for about 8 years now.
It’s just me. I hope to change that soon.
I’ve had the idea for years – it was originally an app called Shuffle My Life, which was fairly popular and received around 250,000 downloads. Harbour is a very community-minded sequel where people get a chance to learn and share from each other.
Harbour definitely appeals to young, bored adults more than any other age group, but I’m aware that there’s a sizable base of older folks who enjoy using the app.
Shuffle My Life was popular, so I’m drawing a lot of veteran users from that app by showing a message in the old app. Other than that, I’m slowly getting the word out online in a bunch of places. Reddit seems like a great place for this as I can tailor my promotion to the kinds of people who would really enjoy the app.
Everything is all just me right now. It’s a lot! Digital marketing is the way to go for me right now. As mentioned above, Reddit is my go-to.
Marketing for sure. Finding out what my users really want out of the app is the hard part – actually building and designing a product comes easily to me.
There are no direct competitors to my product but indirectly, self-help apps and apps centered around interests (like Pinterest) are tangential competitors.
I’ve just rolled out a huge redesign with a focus on making the information in the app more easily accessible as well as emphasize the community-building aspects that I’m keen about. In the short term, I have a bunch of features planned but don’t want to give too much away 🙂
Know a great start-up story or want to share your own? Write to us at interact@insidermediacorp.com and we will get back to you. For more updates follow Venture Mirror on Facebook
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