In today’s world, online shopping is synonymous with shopping. No one thinks of going to a retail store and buying anymore. It has made life so easy that even a 5 year old can use the app and order. And yet, there has always been a problem when it came to buying shoes. The size varies from company to company and as a result you are left with no choice but to return the product and order again.
Well, not anymore. Because HomeTryons is here just to solve that. We recently had the opportunity to talk to Mothanna, the founder of HomeTryons about his startup. Here are the excerpts from the interview.
What is the startup / product / venture about? Give us a brief description of it.
Service that allows online shoppers to try on(test) shoes they like, at their home, in exchange for a fee per tested item. Customers then have the option to buy the items they liked and ignore the rest. As a result, the customer is guaranteed to be happy with their purchase.
How many co-founders are there? Please introduce them and their backgrounds.
How did you come up with the idea? What motivated you to do this?
Returns constitute one of the biggest dilemmas for retailers in general, especially the ones selling online. Moreover, according to a Happy Returns survey, nearly three-quarters of Americans say returns are their least favorite part of shopping online. So this is an issue for both shoppers and merchants. hometryons aims to address this problem by offering merchandise assigned specifically for testing purposes(try-ons) to potential customers. This way, the logistics part of returned merchandise is better managed, customer service complaints are minimized, and customer satisfaction is ultimately improved.
Who is your target market? Why do you think your product will appeal to them?
The target market is the whole online shopping community. But at this stage, we are targeting female footwear shoppers aged between 24-55.
Who are your competitors? How are you different from them?
-Companies offering free returns. Problem: you have to pay fully for each item in advance. Example: Zappos.
-Companies that selectively hire product testers in exchange for feedback. Problem: not for the public. Example: Adidas.
-Companies that send free sample boxes for customers who signup to receive them. Problem: items tested are not selected by the customer & disposable items only, mainly cheap. Example: Amazon samples.
-Companies(mainly cosmetics) that offer virtual reality try-ons through a mobile app. Problem: people are looking for physical experience. Example: L’Oréal
What are the future plans with the product/startup? Any new features you are planning on?
We are currently offering footwear testing(try-on) services, but we intend to add clothing and other types of merchandise in the near future.